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Spring Makeover Series - Out with the “old” and in with the “new”

By Dear Sam Modified: April 5, 2013 at 12:56 pm •  Published: April 5, 2013

Out with the old…

Brian had not needed a résumé in many years and was unfamiliar with the “new” approach to résumé writing. Opening his résumé with an objective statement, he demonstrated that he needed a little education on how to strategically position himself for entry into one of the toughest markets in recent history.


Brian’s original résumé read more like a job description, full of brief bullet points disseminating tasks and subtasks. He had taken some time to explore his accomplishments which he placed above the section titled Current Responsibilities; however, he had not understood the need to explore not only the results of some of his efforts, but the actions taken to achieve such results. Pages two and three of Brian’s original résumé served as a very long list of positions and promotions going back to 1973 when he served in an entry-level production capacity. Within each section, there was no white space to differentiate positions and a standard presentation approach presenting his title, the years he held the position, one highlight of the role, whom he reported to, and 2-3 one-line bullet points explaining his “job.” Brian closed his résumé with an Education/Training section presenting his high school diploma from 1973.


In with the new…

In order to position Brian for success in a very tough market, we elevated his presentation on paper and the value communicated in relation to his past experience and current candidacy. To do this, we focused on formatting and content.


For formatting, we created a unique design that felt “solid” and “powerful” in appearance to subconsciously position Brian in the correct light for readers. Eliminating the objective statement, Brian’s qualifications summary succinctly yet comprehensively communicates the highlights of his candidacy, his current career target, and his key differentiating factors. The goal of this section, just as with any résumé, is to provide readers with a few-second overview of the candidate to facilitate the screening process, secure interest, and glean additional screening time.

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