“Spirit” poster critiqued
Fantagraphics designer Jacob Covey doesn’t like the triptych poster promoting Frank Miller’s film adaptation of Will Eisner’s comic book “The Spirit” – and he shares his reasons why.
In any case, the point of a teaser poster is to post a single compelling image that leaves the viewer wondering what’s next. But here you get one part great primary poster image and two parts lazy extension of the main image. You get a vague red tie. Comics fans can love this trio of images but the fact is a lazy red tie isn’t going to hook anybody not already interested in this film. A lazy red tie isn’t even going to get people to waste their time wondering what the formless red mass on black might be. It’s not even interesting enough to be used in a Rorschach test.
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