The WNBA today is announcing a multi-year deal with Boost Mobile to place advertisements on 10 teams jerseys, including those of the Tulsa Shock, USA Today is reporting.
The newspaper reported on its website that the Boost corporate logo will appear front and center on player jerseys, right below their number. This is new to the WNBA but not professional sports, as anyone who watches auto racing or professional soccer can attest. Could the trend spread to the NBA, which operates the WNBA, and eventually the Oklahom a City Thunder?
NBA officials say they considered the idea in 2009 and continue to evaluate it.
“The presence of corporate branding on game uniforms is a widely accepted practice on the global sports landscape and it is an opportunity we continue to evaluate for the NBA,” spokesman Mike Bass said in the USA Today blog post.
In addition to the Tulsa Shock, Boost Mobile will advertise on player jerseys for these teams: the Atlanta Dream; Chicago Sky; Connecticut Sun; Indiana Fever; Los Angeles Sparks; Minnesota Lynx; New York Liberty; Seattle Storm; and Washington Mystics.
Conflicts with existing mobile sponsors means Boost Mobile ads will not be on the jerseys of the Phoenix Mercury and San Antonio Silver Stars.