NCAA: Climbing to new heights

Just when you thought the NCAA couldn’t make any more money off the Madness of March …

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So, you think you know everything about tonight’s national championship game.

Kansas vs. Memphis. Bill Self vs. John Calipari. Mario Chalmers vs. Derrick Rose.

Who’s going to cut down the nets?

The better question is, how are they going to cut them down?

Fear not. The NCAA Tournament has an official ladder. You heard right — an official ladder. Werner Ladder is the “Official Ladder of the NCAA Basketball Championship.”

You couldn’t make this stuff up if you tried.

Check out this from the statement announcing the blessed union: “A longtime fixture on contractors’ trucks and construction job sites across the nation, Werner Ladder will now be able to honor the student-athletes and their coaches by helping them to celebrate their successes and reach the time-honored net cutting ceremony at the end of each championship game.”

I swear, this is serious stuff.

All of this got me wondering what other sponsorships the NCAA has. Did you know there’s an official mutual fund of the NCAA? Yep, The Hartford is the official supplier of mutual funds. No doubt that comes in handy when the good folks at the NCAA are trying to figure out how to invest the gazillions of dollars they make every year on the tournament.