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G.I. Joe goes to IDW

by Matthew Price Modified: April 22, 2013 at 2:19 pm •  Published: May 29, 2008

A press release at Comic Book Resources indicates that the G.I. Joe property has moved from Devil’s Due to IDW Publishing.

From the release:

PAWTUCKET, R.I. (May 29, 2008) ” Hasbro, Inc. (NYSE:HAS) has reached an agreement with IDW Publishing, creators of the best-selling TRANSFORMERS comic book series, to launch an all-new line of G.I. JOE vs. COBRA comic books. As part of the agreement, IDW will produce a new monthly comic series, as well as deluxe reprints of the G.I. JOE property’s vast comic library, which helped catapult the G.I. JOE vs. COBRA phenomenon more than 25 years ago. IDW also has the rights for trade paperbacks and graphic novels.

The first products from this deal, a new monthly comic book series based on classic G.I. JOE vs. COBRA lore, will be launched with an introductory debut issue in October 2008. Featuring all-new storylines, the comics will portray the epic struggle of the G.I. JOE team against the evil forces of COBRA, while highlighting the brand’s favorite heroes and villains that made kids of the ‘80s today’s fans.

What does this mean? Well, probably a hit in market share for Devil’s Due, who revived the G.I. Joe series in 2001.  Possibly/probably a change in continuity in the official Joe stories.  IDW does really nice work on licensed comics, but “Joe” was always clearly a labor of love for the Devil’s Due guys.  I hope that Larry Hama can get involved in the property in some way, as he has off and on for Devil’s Due.

– Matt Price


by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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