ComicsPRO Annual Meeting 2011 first thoughts
DALLAS — Despite the abnormally frigid temperatures in Dallas today, this year’s ComicsPRO Annual Members Meeting looks to be the best-attended yet.
Prior to the preview night, several retailers met with DC executives and staffers at an unofficial dinner, where they heard retailer ideas and concerns.
ComicsPRO hosted an official meet-and-greet beginning at 6 p.m.
There was a lot of talk about diversification in 2011, whether it be into toy lines, plush or other additional lines that could draw customers and dollars from outside the traditional comic book market.
There was also a lot of discussion among attending retailers for the need for increased marketing, whether that was generated at the store or publisher level. Some retailers praised recent initiatives by DC and Marvel to present shelf talkers and other point of purchase items.
Stores said some of the major problems facing the market were generating excitement, late-shipping books, and the still-lagging economy.
In the wake of Diamond’s announcement about a retail tie-in for digital sales, lots of retailers have questions about how
As far as management of the print product was concerned, line expansion was cited as a concern by some retailers, saying the size of some lines can make attracting new readers a difficult sell.
