DC Entertainment wants comic stores to be “epicenter of fandom”
DC Entertainment’s John Rood told the gathered attendees at the ComicsPRO Annual Members’ Meeting that his goal is to make sure that direct-market comic-book stores remain “the epicenter of fandom.”
With 11 staffers on hand and a full day of programming, DC showed a strong commitment to ComicsPRO, the trade association of brick-and-mortar comic-book stores.
Publishing remains the cornerstone of DC Entertainment, Rood said. DC Entertainment is designed as a creative engine that is the driver of content across all media.
DC’s co-publisher Jim Lee spoke of DC’s focus on its core brands of DC Universe, Vertigo and MAD Magazine.
He also spoke of DC’s intention to use digital initiatives to reach a wider audience. Part of DC’s plan going forward will include finding a way to include direct-market retailers in the digital plan.
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