Joe Field urges getting better at ComicsPRO 2011


Published: February 11, 2011 by Matthew Price Comment on this article Leave a comment

Joe Field, president of the board of ComicsPRO, the direct-market comic-book retail organization, encouraged the retailers gathered at the annual members meeting to stand strong and improve their stores in 2011.

Field, of Flying Colors Comics and other Cool Stuff in Concord, Calif., said while digital comics get a lot of attention, the

Joe Field
Joe Field

print comics market is around 700 times larger than the digital one at this time.

“There is still life in the print market, and we need to do everything we can to move that forward as well,” Field said.

Field said the market is at a critical crossroads, and ComicsPRO aims to provide a voice of advocacy for independent comic book retailers.

“We have to become retailers who can rather than those who say they can’t,” Field said.

Field said the comics print market has room to grow and expand.

“I want to focus on moving the sales needle from this day forward, so that it’s a healthier industry for all of us,” Field said.

- Matt Price



by Matthew Price
Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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