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IDW has big plans for G.I. Joe, Transformers in 2011

by Matthew Price Modified: April 22, 2013 at 2:41 pm •  Published: February 25, 2011
G.I. Joe Civil War #0
G.I. Joe Civil War #0

The world of the Transformers, robotic aliens who can shape-shift into cars and planes, will expand this summer with a third Michael Bay-directed film. IDW Publishing plans to give fans additional tie-ins in comics to further explore the characters and storylines based on the Hasbro toys.

IDW also holds the rights to the G.I. Joe license from Hasbro, and the anti-terrorist team of military specialists will receive a revamp this year as Cobra Commander, the leader of the Cobra terrorist organization, has been killed.

The most lethal Cobra operatives must now compete to become the next leader of the organization. The battle begins in April with “G.I. Joe: Cobra Civil War” No. 0.

The issue will be written by Chuck Dixon and Mike Costa, with three separate 10-page stories. Artists Javier Saltares, Antonio Fuso and Agustin Padilla each illustrate one story.

In May, three new ongoing series begin: “Cobra,” “G.I. Joe” and “Snake Eyes.”

“With ‘G.I. Joe: Cobra Civil War’ No. 0, we’re giving readers a taste of what each of the three series will be,” IDW’s “G.I. Joe” editor Andy Schmidt said. “Each series will be self-contained enough to enjoy on its own, but I don’t think any reader or fan will be content with just one series. The books are getting more tightly interwoven because an event like this must impact all corners of the universe in a profound way.”

In April, the “Cobra Commander Tribute” ships, reprinting the death of Cobra Commander in “G.I. Joe: Cobra” No. 12, plus offering special features and additional stories.

The Transformers and the Joes are currently fighting off an infestation of zombies in IDW’s “Transformers: Infestation” series, but there will be no time to rest after.

The third “Transformers” film, “Transformers: Dark of the Moon,” is set for release this July. In the film, the Autobots learn of a Cybertronian spacecraft hidden on the moon and race against the Decepticons to reach it first, according to imdb.com.

Two “Transformers 3” film prequels, “Foundation” and “Rising Storm,” are set to begin this month in comics, with the first issues of each released this week. “Rising Storm” introduces Shockwave into the movie continuity, and “Foundation” explores the past of Megatron and Optimus Prime.

Dirk Wood, IDW’s retail marketing director, talked about “Transformers” at the recent ComicsPRO annual membership meeting in Dallas. He said IDW would be announcing a “Transform Your Store” promotion for comic book retailers who wanted to promote “Transformers” comics.

“One thing we’re going to do is something called ‘Transformers Day,’” Wood said. “(On) May 25, a couple of weeks before the movie comes out, is when our adaptation comes out.”

Wood said direct-market comic-book stores had done well selling “Transformers” tie-in comics during each of the two previous movie release windows, and similar results are expected this year.

- by Matthew Price
WORD BALLOONS
From Friday’s The Oklahoman


by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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