Katy Perry joins forces with The Sims

Electronic Arts Inc. announced a new collaboration between singer Katy Perry and The Sims Studio, the developers behind the video game “The Sims.”

The Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a Collector’s Edition for The Sims 3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand.

“I always like to think of myself as a cartoon, and now I’m a Sim!” Perry said in a news release.

The Sims 3 Showtime Katy Perry Collector’s Edition is available for pre-order.

For more information, visit http://thesims.com/katyperry or http://thesims.com/showtime, or like the game on Facebook.

- Matt Price
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