Business professor Jeremy Short speaking on graphic novels at TEDxOU

University of Oklahoma professor Jeremy Short will speak on textbooks he’s created in graphic novel format at Friday’s TEDxOU conference at the University of Oklahoma in Norman.

“I’m speaking on the ‘graphic’ approach to education that I’ve developed by writing several graphic novels on management, entrepreneurship and college survival,” Short said. “Most recently, I co-authored a free online textbook that incorporates a graphic-intensive approach to teaching key concepts in my primary area of study: strategic management.”

Short is the Rath Chair in Strategic Management at OU’s Price College of Business. He also co-authored the first Harvard business case in graphic novel format. He’s written textbooks in graphic novel format including “Managing to Succeed” and the sequel “Atlas Black: Management Guru,” and co-authored “Tales of Garcon: The Franchise Players” and “University Life: A College Survival Story.”

“What’s new about all of these works is that they are graphically interesting and convey what we’ve known for years: Individuals learn better through memorable visual storytelling. What might surprise some is that textbooks don’t have to be boring,” he said.

TED is a nonprofit devoted to “ideas worth spreading.” It began in 1984 as a conference bringing together people from three worlds: technology, entertainment and design.

The TEDx program is designed to stimulate TED-like experiences at the local level. TEDx events are planned and coordinated locally. The sold-out TEDxOU conference, to be held in Meacham Auditorium, is part of a locally organized TED event featuring ideas worth sharing from creative minds with Oklahoma ties.

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