DALLAS — DC Entertainment executives at the annual ComicsPRO meeting spoke of wanting to maintain momentum from The New 52 relaunch in 2012, as those products are released in graphic novel format. The publisher also plans for big things in 2012 from the “Watchmen” prequel and graphic novels tied to the release of “The Dark Knight Rises.”
The publisher will release six new titles as part of the “Second Wave” of The New 52, replacing six cancelled titles. Four of those titles will be released on 5/2/2012, which is a tie-in of sorts to the “52″ number.
The Free Comic Book Day 2012 book from DC will include new content tied to the New 52, including a four-page spread by Jim Lee, which was shown briefly onscreen at the meeting.
DC’s Bob Wayne said he expected “Batman, Incorporated” to be the biggest launch of the second wave, but heaped praise on another title, “Dial H,” written by novelist China Miéville.
“What I said was, it was the best proposal I had seen since Neil’s proposal for ‘Sandman,’” Wayne said, referring to the best-selling comic-book series from Neil Gaiman.
DC showed a list of quotes related to the “Before Watchmen” announcement, including Alan Moore’s statement that the idea was “completely shameless.” DC execs said the announcement was covered across a wide swath of media.
John Cunningham of DC said the publisher had an extensive marketing plan for the “Before Watchmen” titles.
“Our goal is to build the interest in order to get people in the stores on day one,” he said.
“Before Watchmen” will also have tie-in DC Direct merchandise, including 9” resin statues of the Comedian and Rorschach.
“The Dark Knight Rises,” the last film in Christopher Nolan’s Bat-trilogy, is set for summer release, and DC’s Bob Wayne reminded retailers to be sure to have related Batman graphic novels in stock, including the new printing of “The Long Halloween,” which has a Nolan quote on the cover.
Wayne also encouraged retailers to check out the upcoming “Batman vs. Bane” graphic novel and the repackaging of the “Knightfall” trades for readers interested in Bane. He also suggested the upcoming Chip Kidd “Death by Design” and the Geoff Johns-Gary Frank “Batman: Earth One” as good tie-ins for the summer of “Dark Knight Rises.”
- Matt Price