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Top 10 Super Bowl commercials 2013

by Matthew Price Modified: April 22, 2013 at 4:45 pm •  Published: February 3, 2013

After what looked like it could be a blowout, Super Bowl XLVII changed pace and made for a tight game. The advertisements pretty well lived up to the billing, too, with not as many awful ones and a few bright spots.  Overall, maybe nothing we’ll be talking about years from now, but not a bad mix.  Etrade continues to be fairly worthless, and Coke and Volkswagen might have been a little more culturally tone-deaf than we’re used to from them. But other brands put out a positive impression.

Here are my top 10 commercials for Super Bowl XLVII.

1. M&Ms “Love Ballad”

The Red M&M singing “I Would do Anything for Love (But I Won’t Do That) as his girlfriend tries to snack on him just cracked me up.

2. Hyundai, “Epic Playdate with the Flaming Lips”

Oklahoma’s own Flaming Lips are in one of the night’s top spots. (Another celebrity with Oklahoma ties, Kate Upton, didn’t make my top 10, but some will likely enjoy her Mercedes-Benz commercial.) This one came close to topping my list, and may be the most remembered bit of the night.

3. Star Trek Into Darkness

J.J. Abrams has done a good job building excitement about this film while keeping it shrouded in mystery. The teasers and trailers are building interest without giving too much away.

4.Dodge Ram, “Farmer”

Great way for Dodge to connect with their core audience and celebrate the American farmer.

5. Jeep, “Whole Again.”

Patriotic, positive message is well-done and emotionally resonant.

6. Iron Man 3

A quick, but interesting tease with the third “Iron Man” film due in May starring Robert Downey Jr.

7. Audi, “Prom”

Young nerd seizes the day when his dad loans him his Audi to go to the prom.

8. NFL, Leon Sandcastle

Deion Sanders decides he wants to make a comeback, and does so in hilarious fashion as “Leon Sandcastle.”

9. Samsung, the Next Big Thing

It’s funny just listening to Paul Rudd and Seth Rogen talk and argue about possible Super Bowl ads.

10. Oreo, “Whisper Fight”

What’s the best part of the Oreo? People get seriously into their choice here as property destruction goes wild. But, since it’s in a library, some decorum must be maintained.

Honorable mention:
Milk, “Morning Run” with the Rock

The Rock can’t save the world until he gets his kids some milk. Funny stuff.

What were your favorite and least favorite commercials from this year’s Super Bowl?

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by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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