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Targeting gets results

Dear Sam Modified: April 19, 2013 at 12:11 pm •  Published: April 20, 2013

I am always so excited when a client comes to me with a “dream” job in mind. While the fact that my client will be applying for only one job certainly adds pressure—as I want to make sure the résumé is perfect for that one “dream” opportunity—it also provides me with a chance to be ultra targeted in my content and presentation.

Meet Dan!

Dan wanted to work for a fire and security company in a territory account manager position. He had been with his current employer since 2004 where he had transitioned from maintenance to an account development role. He now sought to exit the industry and secure a more senior-level opportunity in sales.

Original Résumé…

Dan’s original résumé lacked in the areas of strategic content, formatting, white space, and prioritization of information. Dan had also not yet updated his résumé with his most recent position, hence his résumé had a lot of room for improvement and development.

New Résumé…

I created an engaging design for Dan’s new résumé, ensuring the aesthetic would compel readership. I identified the keywords his next employer would be seeking and wove those throughout Dan’s new résumé. I used selective bolding, uppercase letters, and separation of content to ensure focus would be placed on the most applicable aspects of Dan’s background. From the excerpts from his performance reviews, to select keywords being pulled out ahead of key contributions, the entire résumé was focused on helping Dan break into a higher level sales role in a completely new industry.

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