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Kmart’s crude 'ship' video goes very viral Published: April 22, 2013

An advertisement for Kmart’s free shipping for loyalty members has gone viral, using wordplay in a crude joke that has resonated with the masses, reports ABC News.

The 35-second video was published on YouTube five days ago and has more than 9.7 million views.

“I think it’s one of the largest number of views we’ve had,” said Kmart spokeswoman Shannelle Armstrong-Fowler.

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