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Hostess Brands to close; company created well-remembered comic book ads from 1975-1982

by Matthew Price Published: November 16, 2012

Hostess, the maker of Twinkies and Fruit Pies, is going out of business.

For comics readers of a certain age, Hostess is probably best-remembered for a seven-year series of ads in comic books from 1975 to 1982 in which superheroes used sweet treats to defeat bank robberies, alien invasions and other mishaps.  Heroes from both Marvel and DC Comics were featured, including Superman, Spider-Man, Batman, the Hulk and more. (Captain America-featured ad shown above.)

See an archive of more than 200 Hostess ads online at Tomheroes.com.

- Matt Price

by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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