DC Comics goes digital with comiXology, PlayStation Network

DC Comics has announced a digital platform, kicking off today, on the iPhone, iPad and iPod Touch, as well as a second app for the PlayStation Network.

“Today’s launch provides an additional opportunity to convert new readers and recapture lapsed readers while serving existing fans,” said John Rood, Executive Vice President, DC Entertainment, in the release at DC Comics’ Source blog. “We look forward to working with our partners in the industry—the creators, the retailers and the fans—as we experiment with our digital strategy, in a manner that remains additive to our traditional business models.”

Comics available include “Batman: Hush” and “Green Lantern: Rebirth.”  Price points will range from 99 cents to $2.99.  DC plans royalty payments for creators, and plans to work with existing print retailers.

“At DC Comics, it has been a top priority that DC forges a meaningful, forward-looking digital strategy,” said Jim Lee, Co-Publisher, DC Comics in the release. “As both a comic book creator and Co-Publisher, it was incredibly important that our plan includes not only creator incentive payments, but also an innovative component that supports comic shop owners. We see digital as an opportunity to grow our entire business.”