Archie Comics unveils new logos

Archie Comics has unveiled a new logo that will appear on all of its comic books, digest/double digests and graphic novels. The new Archie Comics’ logo will make its first appearance on the Archie Comic publications scheduled for the newsstand on-sale starting the week of September 15, 2008. The first two titles will be Veronica #190 and Archie Digest #247.

The trade dress includes new logos for the titles as well as logos for characters including Little Archie, Cheryl Blossom, Reggie and Josie and the Pussycats.

It seems like Archie’s been using this rounded logo forever – since at least this 1960 cover:

It looks like “Little Archie” on the digest cover is retaining the classic rounded “Archie” logo, while the current “Archie” gets the more blocky new lettering.  Of course, the classic “Archie” logo is also maintained on the “The Archie Library” swoop on the left-hand side.

See more of the new logos after the break, along with some more commentary.

I think I like the “Archie” used on the Double Digest better than I like the “Archie” they’re using on the regular digest.  Not sure about that “Double Digest” underneath it — it’s got kind of a 1950′s diner feel to it, but I’m not sure how much it ties in with the Archie logo they’ve got on it. I definitely don’t like the “‘s” tacked on in a whole other font.