Hallmark Channel kicks off Pet Project campaign

Hallmark Channel has launched the “Hallmark Channel’s Pet Project,” a cross-company campaign set up to celebrate the joy and enrichment pets bring to our lives, while also bringing into the spotlight this country’s epidemic of pet homelessness and encouraging people to adopt.

The campaign includes public service announcements, programming elements, and social media engagement, as well as a comprehensive “Hallmark Channel’s Pet Project” microsite at www.hallmarkchannel.com/petproject, featuring videos, photos, pet care tips, pet-finder resources, and much more, according to a news release.

Hallmark Channel has also formed strategic partnerships with such national organizations as PetSmart Charities and the American Humane Association in order to raise the visibility of and give a voice to the messages and important work of its partner organizations, while utilizing their vast experience, resources and knowledge for “Hallmark Channel’s Pet Project.”