NBC sets dynamic fall season primetime premiere strategy
NBC is planning a fall premiere season built to capitalize on the network’s coverage of the 2012 Summer Olympic Games, the “America’s Got Talent” finale, and “The Voice’s” return, as well as Sunday Night Football, with most of the new fall series premiering in advance of the start of the season, according to a news release.
The rollout begins with commercial-free sneak previews of NBC’s new comedies “Go On” (Wednesday, Aug. 8) after the evening’s coverage of the Olympics and “Animal Practice” on Sunday, Aug. 12, following the Olympics Closing Ceremonies.
One day after the Olympics end, the network will premiere the new competitive series “Stars Earn Stripes” with a special two-hour episode at 7 p.m. Monday, Aug. 13, with the advance season premiere of “Grimm following at 9 p.m.
“The Voice” returns at 7 p.m Sept. 10, followed by encore sneak previews of “Animal Practice” at 9 p.m. and “Go On” at 9:30 p.m.
The NFL Kick-Off Special 2012 and the first NFL game of the season air at 6:30 p.m. and 7:30 p.m., respectively, Wednesday, Sept 5.
“Football Night in America” and “Sunday Night Football” will be back in their regular timeslots at 6 p.m. and 7:15 p.m., respectively, Sept. 9, kicking off a launch week that includes the Sept. 11 time period debut of “Go On” at 8 p.m., followed by the “The New Normal” at 8:30 p.m., and a sneak preview of “Guys with Kids” airs at 9 p.m. Sept. 12 after the next to last episode of “America’s Got Talent.”
The week also features the season premiere of “Parenthood” at 9 p.m., Tuesday, Sept. 11, and an encore of the first episode of “The New Normal” at 9 p.m., Thursday, Sept. 13, after the season finale of “America’s Got Talent.”
Other new NBC series debuting in the fall include the drama “Revolution,” premiering at 9 p.m., Monday, Sept. 17 and the drama “Chicago Fire” debuting at 9 p.m. Wednesday, Oct. 10.
