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“The Walking Dead”: AMC and the American Red Cross team up for blood drive

Melissa Hayer Modified: April 24, 2013 at 1:21 pm •  Published: September 24, 2012

AMC, home of the hit drama “The Walking Dead,” and the American Red Cross have formed a partnership for the “The American Red Cross Zombie Blood Drive” campaign, which begins today and runs through Oct. 22.

Celebrities supporting the campaign include Peter Jackson, The Black Keys, Joel Madden, Mena Suvari, “Extra’s” Maria Menounos, Jimmy Smits, Laird Hamilton, NASCAR’s Kurt Busch, Aisha Tyler, Elisabeth Rohm and Whitney Port, and each celebrity will be “zombie-fied” through digital portraits created by “The Walking Dead’s” own special effects make-up master Greg Nicotero, according to a news release.

The celebrity photos will be shown in what’s billed as a custom Public “Zombie” Announcement (“PZA”) reminding viewers to use their brains and give blood through the Red Cross. The “PZAs” will air on AMC and on the network’s campaign micro-site online at www.amcgiveblood.com.

In appreciation of those who support blood donation through the Red Cross, the network is putting together a special sweepstakes, which includes the grand prize of a visit to the set of “The Walking Dead” in Atlanta, Ga.

For more information on the sweepstakes, visit www.amcgiveblood.com.

“The Walking Dead” debuts its third season at 8 p.m. Sunday, Oct. 14 on AMC.

For Red Cross details on where and when to donate blood, visit redcrossblood.org or call 1-800-RED-CROSS (1-800-733-2767).

Requirements for donating blood, included in the news release, are as follows:

All blood types are needed to ensure the Red Cross maintains an adequate blood supply. A blood donor card or driver’s license or two other forms of identification are required at check-in. Donors must be in general good health, weigh at least 110 pounds and be at least 17 years old (16 in some states with completed parental consent form). Certain height and weight restrictions apply to donors 18 and younger.

For more information on the American Red Cross, visit redcross.org.