Oklahoma City businesses hope shared umbrella program provides showers of benefits

The Pop-Ins program is an honor-based system that allows people to borrow an umbrella at various locations in downtown Oklahoma City.
by Steve Lackmeyer Modified: April 25, 2013 at 7:08 pm •  Published: April 26, 2013

VI Marketing and Branding President Tim Berney is being credited with helping downtown workers and visitors stay a bit drier during this week's rainy weather thanks to the launching of an umbrella sharing program called Pop-Ins.

Jill DeLozier, marketing director at Downtown Oklahoma City Inc., said the umbrella stations were launched last week at 10 downtown office buildings with the kickoff donation of umbrellas made by VI Marketing and Branding.

“Sponsors have stepped up, and it's catching on quickly,” DeLozier said.

The launch started with 20 umbrella stands placed in buildings considered to have a high amount of pedestrian traffic in downtown's central business district. Umbrella usage is free of charge and works on the honor system — take an umbrella and then return it when it is no longer needed.

Although VI Marketing and Branding launched Pop-Ins with partners Bob Moore Land Rover and Robyn Promotions, any company or organization in downtown can — and is encouraged to — participate, DeLozier said.

Companies can become a Pop-Ins partner by buying umbrellas featuring their logo, or by hosting and maintaining a Pop-Ins stand in their building.

by Steve Lackmeyer
Business Reporter
Steve Lackmeyer is a reporter and columnist who started his career at The Oklahoman in 1990. Since then, he has won numerous awards for his coverage, which included the 1995 bombing of the Alfred P. Murrah Federal Building, the city's Metropolitan...
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If you go

Pop-Ins locations

Leadership Square, 211 N Robinson Ave.

First National Center, 100 Park Ave.

Cotter Ranch Tower (also known as Chase Tower), 100 N Broadway.

Oklahoma Tower, 210 Park Ave.

CityPlace Tower, 200 Park Ave.

BOK Plaza, 201 Robert S. Kerr Ave.

Robinson Plaza (also known as the IRS building), 55 N Robinson Ave.

Oklahoma City office annex, 420 W Main.

Corporate Tower, 101 N Robinson Ave.

Greater Oklahoma City Chamber, 123 Park Ave.

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