Berry Tramel

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Oklahoma City Thunder: Getting respect from the networks

by Berry Tramel Modified: April 26, 2013 at 4:35 pm •  Published: April 26, 2013

We two full weekends of NBA scheduling to gauge how the networks — and thus the American viewing public — ranks the marketability of teams and matchups. And the Thunder comes out rather well.

Oklahoma City-Houston is a tough sell against some heavyweight matchups. Celtics-Knickerbockers. Lakers-Spurs. Heat-anybody. Bulls-Nets. But just gauging by the time slots given these matchups, it looks like Thunder-Rockets ranks No. 4 among the eight matchups. Here’s the ranking:

1. New York-Boston: ABC picked up both games — 2 p.m. Saturday for Game 1, noon Sunday for Game 4. No surprise. The Knicks are an interesting team in the nation’s biggest market.

2. Lakers-San Antonio: ABC had Game 1 in the most spotlit time slot, 2:30 p.m. Sunday. TNT shows Game 4 in another excellent time slot, 6 p.m. Sunday.

3. Miami-Milwaukee: The reverse of Lakers-Spurs — Game 1 was 6 p.m. Sunday on TNT, Game 4 is 2:30 p.m. on ABC.

4. Oklahoma City-Houston: Thunder-Rockets is the only series without a weekend day game, which is a sign of respect. ABC didn’t bite on the Thunder with one of its three picks, but still. 8:30 p.m. Sunday for Game 1 was a good time slot. 8:30 p.m. Saturday is not as good but still is better than earlier in the day Saturday, which has much less viewers than Sundays.

5. Chicago-Brooklyn: ESPN had Game 1 at 7 p.m. Saturday, then TNT has Game 4 at 1 p.m. Saturday. More people will watch the Thunder-Rockets at 8:30 p.m. Saturday than will watch the Bulls-Nets at 1 p.m. Saturday.

6. Denver-Golden State: Game 1 was the worst time slot, 4:30 p.m. Saturday — who watches television at 4:30 p.m. Saturdays? — but Game 4 gets a good slot, 8:30 p.m. Sunday.

7. Atlanta-Indiana: An invisible series in many ways, but at least Game 1 was on a Sunday, even if it was noon. Game 3 is 6 p.m. Saturday.

8. Memphis-Clippers: Game 1 was 9:30 p.m. Saturday; Game 4 is 3:30 p.m. Saturday. No Sunday games. Not good.

 

by Berry Tramel
Columnist
Berry Tramel, a lifelong Oklahoman, sports fan and newspaper reader, joined The Oklahoman in 1991 and has served as beat writer, assistant sports editor, sports editor and columnist. Tramel grew up reading four daily newspapers — The Oklahoman,...
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