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Coach's Retires, S&B Burger Joint Expanding

David Cathey Published: February 27, 2013
Chase Ervin, left, Kara Craig, Tory Ervin and Robbie Yarborough, right, react as they watched The University of Oklahoma (OU) play Boise State at Coach's restaurant on Main Street in Norman, Okla., on Monday, January 1, 2007. By Michael Downes, The Oklahoman
Chase Ervin, left, Kara Craig, Tory Ervin and Robbie Yarborough, right, react as they watched The University of Oklahoma (OU) play Boise State at Coach's restaurant on Main Street in Norman, Okla., on Monday, January 1, 2007. By Michael Downes, The Oklahoman

The Coach’s in downtown Norman, 102 W Main St., was the first to open and as of Jan. 31, was the last to close. The venerable pizza, barbecue and burger concept makes way for a new S&B Burger Joint, marking the fourth addition to the local chain. The downtown Norman space had been operating as S&B Burger Joint by Coach’s since October, but ownership ultimately decided a full-on conversion was in order, retiring the Coach’s name at the end of January.

Shannon Roper, the "S" in S&B Burger Joint, shows the patio room of a branch of his restaurant chain on Wednesday, Feb. 13, 2013 in Norman, Okla.  The site formerly housed Coach's Restaurant on Main Street.  Photo by Steve Sisney, The Oklahoman
Shannon Roper, the "S" in S&B Burger Joint, shows the patio room of a branch of his restaurant chain on Wednesday, Feb. 13, 2013 in Norman, Okla. The site formerly housed Coach's Restaurant on Main Street. Photo by Steve Sisney, The Oklahoman

The new store opens Monday with special services benefiting Food and Shelter for Friends from 11 a.m. to 2 p.m. and 5 p.m. to 8 p.m. Customers can get a table with a minimum $5 donation and eat for free. All items besides bottled sodas, alcoholic beverages and pies will be free with that donation.

The little burger joint that could thanks to the imagination of Shannon Roper and Bryan Neel is quickly becoming the face of Oklahoma City burgerdom. I am told the next target for S & B is far north Oklahoma City. The tentative target is for a June opening.

Coach’s originally opened in 1996 by Sooner legend Steve Owens, Jack Hooper and Hal Smith. It eventually expanded into Bricktown and Edmond before those stores closed in reverse order. It was a common place for Sooner fans to cheer on the crimson and cream with a cold beer and something to eat.

Are you sadder to see Coach’s go or more excited to see S&B Burger Joint arrive in downtown Norman?

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