Sephora comes to JC Penney in Moore
Making up just keeps getting better in the Oklahoma City area.
Sephora, the beauty store where shoppers are encouraged to play and try on products, will open Friday inside the new JC Penney store in Moore, 2400 S I-35 Service Road.
The new Sephora, prominently visible in the center of the store, will feature the signature black and white look and some 50 brands, many of which are only available locally at the Sephora store in Penn Square Mall.
While the Sephora inside Penney’s is smaller than the stand-alone stores, favorite brands such as Smashbox, Cosmedicine, Philosophy, Dr. Brandt, Dior, Stila, Bare Escentuals and Sean Jean, as well as Sephora’s own signature line, will be available.
JC Penney and Sephora announced plans for the “store within a store” concept two years ago. The Moore store is the first in Oklahoma to feature Sephora.
As with other Sephora stores, trained consultants will be available for makeovers and to answer questions or recommend products.
So, ladies, get ready for a little face time with a new shadow, lip gloss or hydrating cream.
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