Thin is not in for hair

Frederic Fekkai is taking aim at thin hair with a new four-step hair care system called Fekkai More.

The system, according to press information, fosters a healthy, more energized scalp and visibly improves hair density.

The lineup includes Scalp-Purifying Shampoo, Root-Nourishing Conditioner, All-Day Density Styling Whip and Nighttime Follicle-Boosting Treatment — all contain Fekkai’s exclusive Niaplex continuous release of niacin for fuller, thicker hair.

The two most common causes of hair thinning are heredity and DHT build-up on the scalp. The products claim to remove residue, pollutants and DHT build-up; increase oxygenation thereby energizing the hair follicles and the scalp; and build the scalp’s natural barrier for optimum hair health.

The products, available at Sephora, aren’t cheap. Shampoo and conditioner ar $24.50 each; the styling whip is $25 and the follicle-boosting treatment is $35. A four-piece kit is available for $100.

What’s a great-looking, full head of hair worth?