Do you want jelly with those shoes?
Fendi black jelly ballet flat. Melissa blue wedge from Allyson’s Closet.
Remember plastic jelly shoes from the 1980s?
Well, they’re back but with a big dose of style. Details include buckles, crystals, even cork heels. Word on the street is that this new generation of plastic shoes is much more comfortable than its predecessors.
Probably the most noticeable change, though, is the price. Oh, you can still find inexpensive jelly flip-flops and sandals for $25 or so, but the best-looking shoes on the rack will cost upwards of $100 or more.
Yes, for a plastic shoe. And you’ll be surprised which brands are pushing the look.
* Melissa continues to do well with colorful wedges and sandals. Many styles are in the $65 to $85 range. Melissa, the Brazilian shoe brand known for its molded plastic, claims to be the original jelly, born in 1972. Melissa has callaborated with several fashion designers, including Alexandre Herchovitch, and this season Vivienne Westwood, the queen of British fashion. (Lindsay Lohan has been photographed often in a Melissa.)
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