Fashion Matters


Feel the buzz: Lancome's new vibrating mascara in stores on Wednesday

Linda Miller Modified: May 15, 2013 at 5:24 pm •  Published: October 21, 2008

Get ready, mascara lovers. Lancome’s new battery-powered vibrating mascara, Oscillation, goes on sale Wednesday.

The mascara coats lashes 360 degrees for what the company calls the most fabulous fringe ever.

More than 13,000 beauty fans are already on the waiting list. A limited first-edition supply of Oscillation was available in July and all pieces sold out in one day.

Lancome says the mascara leaves lashes looking extraordinarily extended, separated and multiplied. Simply comb through lashes and get ready for the transformation.

Oscilation is available at all Lancome counters and I checked with the Lancome counter at Dillard’s, Penn Square, and the sales associates are ready to start selling Oscillation first thing Wednesday morning. You can pre-order today if you want to ensure that you get a tube.

Lancome decided to introduce a limited supply of Oscillation in July after Estee Lauder debuted TurboLash ($30) with a vibrating brush that promised to thicken, lengthen and curl lashes.

If you’ve tried either Oscillation or TurboLash, share your thoughts.  Does it live up to the hype? No one wants to pay $30 for a mascara if it doesn’t deliver long, luscious lashes. And it better not smudge either.