More time with "What Not to Wear" hair stylist Nick Arrojo
I must confess that sometimes I tune in to the last 20 minutes of “What Not to Wear” just to see hair stylist Nick Arrojo and makeup artist Carmindy do their magic. I know I’m not the only one. C’mon, admit it.
Anyway, Arrojo has written a new book, “Great Hair: Secrets to Looking Fabulous and Feeling Beautiful Every Day.” I interviewed him recently for my column in today’s Life section, and he’s just as personable as he is on television. The book covers three messages: how to think about your hair, how to do your own hair, how to understand everything to do with hair.
It was a big undertaking, one that took a couple of years. And he did it while overseeing a salon with staff of 70 and a weekly television series.
He has been with the TLC show since its start, and he said the hair makeover takes about five hours a week. He meets the “What Not to Wear” client on the set, not before, and they have a conversation when the camera rolls.
“Part of the charm is the experience of that individual being able to communicate with me,” he said. “And me being able to think on the spot. Whatever ideas I’ve got, I’m not going to suggest them until I hear what’s in that person’s head.”
Arrojo has had his own line of hair care products for a couple of years and uses them on the show. Products retail for $11 to $17. He said he wanted a simple product line with simple names.
“Every company has special names for their products so they can market in a unique and innovative way,” he said. “The charm for me is just to say what it is on the bottle so it’s not confusing.”
It’s difficult to confuse names such as Volume Foam and Daily Shampoo. Thanks, Nick.
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