London has become known as an authority on fit and personal style. She shares the Riders by Lee brand’s core belief that women can look and feel their best and express their own personal style. Riders by Lee jeans, casuals and tops retail for less than $20.
“Great style is about understanding fit and following a flattering look that works for you,” London said. “The qulaity, innovative fit solutions, fashionable selection and amazingly low price point Riders by Lee offers means all women can have clothes that make them feel confident, beautiful and reach their personal best.”
Riders by Lee styles are designed to fit real women’s body shapes with innovative details such as the instantly slimming tummy-control panel to the Comfort No-Gap waistband.