Fashion Matters


Pureology launches new EssentialRepair hair care products

Linda Miller Modified: May 15, 2013 at 5:12 pm •  Published: April 10, 2009
Pureology EssentialRepair shampoo with zerosulphate.
Pureology EssentialRepair shampoo with zerosulphate.

Pureology has introduced a new line of products called EssentialRepair created for over processed, damaged, fragile and color treated hair. Soy milk and a concentrated dose of pure biotin help fortify and defend against hair damage, while organic botanics of nurturing olive oil and chamomile restore softness and healthy shine.

The ZeroSulfate shampoo and AntiFade Complex maximize color retention.

The EssentialRepair line includes zerosulfate shampoo; hair condition that nourishes distressed hair;  split end correcting treatment that seals split ends while protecting color;  ColourMax to repair distressed hair while delivering extra color protection and radiant shine;  Instant Repair to fortify against damage; and Restorative Hair Masque to nourish distressed hair, renew moisture and fortify against damage.

Prices are $22 for the Colour Max;  $27 for the shampoo and conditioner; $28 for Instant Repair; $40 for Split End Correcting Treatment; and $50 for the Restorative Hair Masque.

Pureology products are available in salons and online at You can find nearby salons on the Web site.