Leave your handbag at home and reach for a SPIbelt
Fanny packs may be practical, but they lost their cool factor a long time ago. If they ever had it. Here’s the newest reincarnation — the SPIbelt. It stands for small personal belt and is designed to hold IDs, cell phones, keys, money, credit cards or other must-haves for those times when you don’t want to be weighted down by a purse.
According to a recent market research survey, 95 percent of American women carry a handbag. A May 2009 Woman’s Day article reported that the average handbag “weighs 3.4 pounds and contains 67 items.” Most of these contents get tossed into the bag and don’t make it out until the weight of the bags starts to cause neck strain or aching shoulders.
SPIbelt is sleek, expandable and secure. It retails for $19.95.
“SPIbelt was born of a need for a place to stow my keys while I embarked on my daily jog. Its original intent was one of functionality,” said Kim Overton, SPIbrand founder and SPIbelt creator.
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