Michael Marcus Cosmetics is new at Dillard’s in Penn Square Mall. But Marcus isn’t new to makeup. He has been making up women for 20 years.
He thinks he has a good feel for what they like and want. Especially Southern women.
I wrote about Marcus and his visit to Oklahoma City in today’s you! section. Here’s more from our interview.
Marcus is based in Dallas. Women here and there both like color. Sometimes they just need a reminder.
“For so long, it has been about neutral, neutral, neutral. Women have forgotten how to wear color,” he said.
He’s bringing a reminder to Oklahoma City women. He will be at Dillard’s, Penn Square Mall, from 11 a.m. to 5 p.m. Friday and Saturday. He will give a five- to 10-minute personal consultation and recommend colors, products and skin-care regimens, then a makeup artist will offer application tips. A $50 reservation fee is redeemable in products. Call 840-8495 for an appointment.
What women find in his collection is a range of color for the eyes, lips, cheeks and eyes. After talking with Marcus, even women who tend to wear neutrals are ready for something a bit more exciting.
The right lip color can brighten your eyes, he said. Neutrals blend in with the rest of your face. What woman wants that?
When you choose that right color in lipstick, whether you do a lot of eyeshadows or softer tones, it positively makes your eyes stand out more, he said.
He suggests women try on several different shades. “You really need to try them on your face to see what they’re going to look like. Do not buy a lipstick without trying it on.”
He also recommends that women put their lipstick on first, before any other makeup. Don’t start with eyes. It goes back to the theory that the right lipstick can make your eyes stand out regardless of how much eye makeup you’re wearing. Once you pick the right lipstick color you want to wear, the rest of your makeup will balance it out.
While Marcus encourages women to embrace color, it’s important to remember that if you go bold on the lipss, go softer on your cheeks. He always like a splash of color on the eyes, though. Maybe a colored eyeliner or a soft green shadow.
Marcus introduced his cosmetics line in 1999. He’s the new kid on the block at Dillard’s stores.
“I am Southern born and raised. I think we have a completely different perspective on what women want, especially wome of the south.”
It’s OK to wear makeup. So many Southern women were made to feel guilty about wearing makeup, he said. Think of makeup as polishing off any outfit.
Marcus doesn’t follow many rules when it comes to makeup.
” … the only rule I have is you have to feel comforrable in what you’re wewaring. … what makes you feel good that should be the only rule you have in cosmetics.”
And if you’re wondering about Marcus’ best-selling product, it’s Prime, which creates a smooth base for foundation. It’s the perfect base for all those peachy cheeks.