Rodarte Go International collection coming to Target
Just when you think Target’s Go International series can’t get any better, it does.
Rodarte, designed by sisters Kate and Laura Mulleavy, will launch a 55-piece, limited-edition collection at most Target stores and on target.com on Dec. 20. The collection will be available through Feb. 6.
While it may be hard to imagine translating Rodarte’s hand-wrought designs for the mass market, Target claims to have stayed true to the spirit of the luxury-priced label, according to Women’s Wear Daily.
“What you’ll notice is an amazing eye for detail,” said Joshua Thomas, a Target spokesman. “It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.”
Prices will range from $9.99 for knee-highs to $79.99 for a leopard print jacket.
“There are stand-alone pieces and pieces that can be worn together to create an ensemble by layering different patterns, textures and prints,” Thomas told WWD.”
Go International was introduced in 2006 to focus on young or emerging designers. The lineup has included Thakoon, Erin Fetherston and Tracy Feith. Another limited-edition series called Designer Collaborations feeatures designers who draw inspiration from a collaborative partner, muse or creative element. Alexander McQueen’s designs launched in March and Anna Sui will be on store racks on Sept. 13.
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