Survey: How we'll shop in 2013
Are you a store shopper? Prefer the ease of online? A little of both? A new survey by IBM breaks down global shopping patterns and gives insight into what retailers can expect in the future.
A new IBM study of 26,000 global consumers released this week at the 2013 National Retail Federation Convention found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80 percent of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy.
“Today’s consumer is sophisticated and opportunistic, navigating between store and online environments interchangeably to meet their shopping needs of the moment,” said Jill Puleri, global retail leader, IBM Global Business Services. “To satisfy clients, retailers must deliver a consistent, convenient shopping experience across each consumer touch point, extending from the store to online and back again. The key is using data and analytics to better understand the behavior and preferences of shoppers to close the sale.”
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