Estee Lauder's Pure Color Pretty Naughty Collection

Glance at any cosmetics counter and you’ll see some of the season’s prettiest offerings. Estee Lauder’s new Pure Color Pretty Naughty Collection for spring is worth a close look — or two.

The company describes the collection as watercolor pastels taken to new heights. Think playful, feminine and sensual.

The result: Eyes washed in soft tones and lined with dark pigment to create emphasis and contrast. Cheeks touched with a tint of color for a look that comes across innocent and glowing. Lips vivid but sheer and lilac nails.

The collection

Five Color Eye Shadow Palette in Pretty Naughty has five shadows — light pink, neutral taupe, soft violet, aqua and shimmering charcoal. $48. 

Intense Kajal Eyeliner Duo in black/blue has a creamy formula to create a light blue highlight or a black definition. $23.

Sumptuous Extreme Mascara in Extreme Black. $25.

Illuminating Powder Gelée Blush in Tease features a trio system of liquid, powder and gel, a ”multi-powder” formula, if you will, that creates a soft and subtle shimmer on the skin. $40.

Sheer Matte Lipstick in Naked, Rock Candy, Rebel and Demure. $25.

Nail lacquer in Insatiable,. $20.

” I wanted to create a collection for the woman who is sexy yet romantic. Pretty Naughty is very pastel, but also a little naughty in a gentle, discreet way,” said  Tom Pecheux, creativemakeup director, Estee Lauder.