Actress Kate Hudson’s role at Ann Taylor has expanded. She returns as ambassador for spring and summer campaigns, but she’s also developing a capsule collection for the brand that will be in stores in May.
The spring campaign debuts this month and features Hudson wearing a bold mix of vibrant colors, modern florals and graphic prints. She connected with the season’s looks including many of the dresses from the collection. “I’m a dress girl through and through,” Hudson said.
“Working with Ann Taylor has been a great creative experience and there is a really wonderful connection. Putting these outfits together has been incredibly fun – they have such youthful energy and flair,” Hudson said. “I got to dance on a treadmill wearing some amazing dresses and heels while being photographed in front a giant digital screen when we shot this new campaign.”
As part of the relationship, Hudson will make her first foray into fashion design as she collaborates with Creative Director Lisa Axelson on the summer capsule. Planned for May, the limited-edition line is inspired by Hudson’s chic red carpet style, recreated and brought to life for everyday occasions.
All items featured in the spring 2013 campaign will be available in late February in Ann Taylor stores nationwide and on http://www.anntaylor.com/. The summer capsule collection will be available in May.