What does eyewear have in common with cosmetics? Bobbi Brown.
A licensing agreement has been reached with Brown and Safilo Group for a collection of optical frames and sunglasses.
“I am excited to embark on this new journey with Safilo. I believe that makeup is a way for women to feel and look like themselves, only prettier and more confident,” said Brown, founder and chief creative officer of Bobbi Brown Cosmetics.
“As a makeup artist, I have looked at women’s faces for over 20 years and believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colors for a woman’s face shape, skin tone, and lifestyle. This is a new, innovative approach to interpreting eyewear.”
The collection will launch in spring 2014.