Estee Lauder Youth-Dew ... 60 years later
Youth-Dew, Estee Lauder’s iconic fragrance, celebrates its 60th birthday this year.
In 1953, Estée Lauder’s introduction of Youth-Dew bath oil took the fragrance industry by storm. Often described as one of the sexiest fragrances ever created, the provocatve Oriental fragrance was a departure from what every other perfumer was delivering. The company said it re-wrote the way in which perfumers created and distributed their fragrances and forever altered how women perceived, acquired and enjoyed scent.
Fast forward 60 years and Youth-Dew is still enticing, sensuous and timeless.
“Youth-Dew is as relevant to women today as it was when it was first introduced,” said Karyn Khoury, senior vice president, corporate fragrance development worldwide, The Estée Lauder Companies Inc. “A thoroughly modern fragrance that was ahead of its time, it was sexy when it was introduced and it is sexy now.”
As Estée Lauder herself used to say, “It is Youth-Dew’s unabashedly sensuous aura that made it an international favorite. After all, women still like to feel beautiful, pampered and loved. And that’s what Youth-Dew is all about.”
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