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You can be the next face of L'Oreal

by Linda Miller Modified: May 15, 2013 at 5:47 pm •  Published: March 6, 2013
New Telescopic Shocking Extensions Mascara Launches a Digital Contest Seeking Bold and Beautiful Lash Looks.  (PRNewsFoto/L'Oreal Paris)
New Telescopic Shocking Extensions Mascara Launches a Digital Contest Seeking Bold and Beautiful Lash Looks. (PRNewsFoto/L'Oreal Paris)

Now’s your chance to get noticed and possibly be named the next face of L’Oreal.

In celebration of its recently-launched Telescopic Shocking Extensions Mascara, which is touted as delivering the look of lash extensions, L’Oreal is kicking off a nationwide digital contest inviting consumers  to snap and upload a photo of their shocking and bold beauty handiwork to

Throughout the duration of the six-week contest, one lucky winner per week will have their photographed look featured in L’Oreal Paris’ Shocking Extensions Telescopic Mascara online campaign. The six weekly winners will also receive a year’s supply of Shocking Extensions Telescopic Mascara and qualify to win a chance at the grand prize.

One grand prize winner will receive an all-expense paid trip to New York City to be photographed and featured in a national print advertisement.  Additionally, the grand prize winner will receive a five-year supply of L’Oreal Paris cosmetics

While judges will be on the lookout for shocking lashes and beautiful, on-trend makeup looks, it’s important that photos convey attributes like confidence, composure, drive, energy and charisma.

Entrants can follow the below tips to ensure they are taking, selecting and uploading their most shocking, get-noticed beauty look:

  • Let lashes take center stage by applying a couple coats of L’Oreal Paris’ Telescopic Shocking Extensions Mascara. This will ensure lashes have ultra-high impact length and shocking intensity (no false lashes permitted!).
  • Use a high-quality camera that will deliver a sharp-focus image full of detail.
  • Look for the right lighting – the brighter, the better; but avoid too-bright sunlight that may cause squinting.
  • Enlist friends to help you identify your best angle. Shooting yourself head-on, or from a bit of a downward angle is usually the most flattering way to go.
  • Consider adding cool photo filters to up the drama and intensity factor.
  • Finally, closely follow the instructions on to learn how to correctly post and crop photo submissions into the magazine ad format provided, so that judges can see why you should be the next face of L’Oreal Paris.

L’Oreal’s Telescopic Shocking Extensions Mascara uses liquid extensions technology to coat lashes for extreme length. It is available in five shades, including waterproof blackest black. Retail price is $9.95.


by Linda Miller
Fashion Blogger (Contributor)
Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from...
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