Who among us isn’t thrilled when we find a drugstore beauty product that we love? Wet n wild — the makeup brand known for its affordable prices and vast colors – has introduced several new products that channel its hometown, Los Angeles, home of fashion, nightlight, red carpet and celebrities.
Wet n wild’s new logo and tagline is All Access Beauty, and its new goal is to balance accessibility with quality. Here are some new products to check out:
Color Icon Bronzer SPF 15, $4.99
Add a golden glow and a touch of luminosity to any complexion for a radiant, sun-kissed look. Special micronized blend of treated nylon powders adhere to skin to provide long-lasting, blendable color. Contains SPF 15 to protect skin from harmful UVB rays and is oil-free and dermatologist-tested.
Available in Ticket to Brazil, Bikini Contest and Reserve Your Cabana.
CoverAllCream Foundation, $3.99
Cream makeup blends seamlessly for all-day wear with a flawless, lightweight formula that provides buildable, medium-to-full coverage that evens skin tone and conceals imperfections. VisiBright Technology perfects the skin to reduce the appearance of wrinkles and dark spots. Best when used with CoverAllPressed Powder.
Available in Fair, Fair/Light. Light, Light/Medium, Medium, Medium/Tan and Tan.
CoverAll Pressed Powder, $2.99
Airy, silky-smooth formula creates a polished finish for a radiant look that lasts with micro-powders that adhere weightlessly to the skin with no fallout. VisiBright Technology leaves the skin perfected and hydrated. Best when used with CoverAll Cream Foundation.
Available in Fair, Fair/Light, Light, Light/Medium, Medium, Medium/Tan and Deep Tan.
MegaImpact Mascara, $3.99
This mascara formula provides extreme volume and length with a silicon complex that provides elasticity and flexibility. Proven to enhance the natural lash up to 8 times, this all-in-one formula is enriched with Kernel Oil to permeate and condition each lash to promote healthy, strong hairs while adding color and shine.
Available in Very Black.
MegaLast Liquid Lip Color, $2.99
Intense liquid color with built-in moisturizer provides one-step application for weightless, ultra-conditioning wear that lasts up to 8 hours. ElastiSilk formula combines flexible color adhesion with silky-smooth pigments for transfer-proof, even application. Paraben-free formula conditions and moisturizes with vitamin E that helps promote anti-aging, protects the skin’s moisture barrier, and balances the lip’s natural hydration for a healthy-looking, plump pout all day.
Available in Coral Me Bad, Red My Mind, Cherry on Top, Back to the Fuchsia, Click On My HyperPink, Do I Make You Blush?, Pink Perfection, Iris I Was Rich, Pocketful of Roses, Rose To The Occasion, Raisin’ The Roof, High-Pitched Wine and I Can Bare It.
Wet n wild is available at drugstores.