Diddy takes his Sean John menswear to Macy's
Macy’s has inked an exclusive fashion deal with Sean “Diddy” Combs.
Beginning with a spring 2011 collection, Macy’s will will be the exclusive American department store retailer for the Sean John’s menswear collections and extensive brand shops will be set up at Macy’s flagships in New York, San Francisco, Chicago and Miami, among other locations, reports Fashion Week Daily.
“We’ve already moved over a billion dollars worth of merchandise in Macy’s over the last decade or so,” said Combs. “With this deal, I’m hoping we can move at least few more billion. I’m very excited because this was eleven years in the making for me. And I honestly can say this one of the best business decisions that I have ever made.”
It’s reported that Combs approached Macy’s with the potential exclusivity idea earlier this year. Combs’ apparel targets an 18- to 35-year-old male clientele.
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