Cosmetic Executive Women name 2010 beauty award winners

The 2010 CEW Beauty Award Winners Last week in New York City, Cosmetic Executive Women recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards. In a field where innovation is the norm, which products stood out enough to take the prizes?

The 2010 CEW Beauty Awards winners are:

BATH AND BODY Sheer Infusion™ with Stratys-3™

Body Treatment Mass
Vaseline®

What’s innovative about it?
It’s the only lotion to infuse and suspend moisture at skin’s top, core, and deep layers for two times more moisture and an unmatched silky skin feel. Stratys-3 combines glycerol quat, a molecule discovered by Unilever, glycerin, and HEU. Each works at a specific skin layer for superior hydration.

Body Treatment Prestige
Origins Dr. Andrew Weil for Origins™ Night Health Bedtime Spray

What’s innovative about it?
It works with the body’s natural rhythms and functions to help promote relaxation and optimal health during the night. With a clinically proven, patent-pending formula of essential oils, Origins Night Health Bedtime Spray offers a gentle, natural way to support healthy sleep habits.

Bath/Shower Product Mass
Olay Body Wash Plus Tone Enriching Ribbons

What’s innovative about it?
It’s the only body wash with an actual ribbon of mineral shimmer, discovered by P & G beauty scientists. The ribbon leaves skin with a smooth, even sheen while high levels of moisture keep skin hydrated for a full 24 hours after four days of use.

Bath/Shower Product Prestige
Fresh Sugar Açaí Body Scrub

What’s innovative about it?
It contains antioxidant-rich açaí, buffing sugar crystals, cell-renewing sugar fruit acids, and nourishing Cupuaçu seed butter. The exfoliant leaves skin glowing from head to toe.

FACIAL SKINCARE Effaclar AI Intensive Acne Spot Treatment

Acne Treatment
La Roche Posay

What’s innovative about it?
It’s an intensive acne treatment that was formulated to visibly reduce stubborn and inflammatory acne in three days, while also minimizing irritation. The product combines LHA, which micro-exfoliates, stimulates cell renewal, and evens skin tone, with benzoyl peroxide, which is clinically proven to treat acne, for the first time.

Anti-Aging Mass
Olay Professional Pro-X Deep Wrinkle Treatment

What’s innovative about it?
It’s a targeted treatment for the deepest wrinkles, containing the highest concentration of Pro-retinol and niacinamide available through Olay. The product was designed by a group of renowned dermatologists and Olay Scientists, and was subject to rigorous development and clinical testing. The packaging is also noteworthy: a special three-layered tube under a nitrogen blanket to protect the ingredients.

Anti-Aging Prestige
Lancôme Génifique Youth Activating Concentrate

What’s innovative about it?
Inspired by our genes, this product helps boost skin’s tone, texture, and luminosity, making it look as if it is lit from within. This high-tech elixir contains a complex that has been show to stimulate the expression of the genes that activate the production of youth proteins. A decade of research, seven international patents, and a collaboration with two teaching universities resulted in the creation of Génifique.

Cleanser & Scrub Mass
VISINE® Total Eye Soothing Wipes™

What’s innovative about it?
VISINE Total Eye Soothing Wipes are soft, moist pads that gently clean around the eye to remove debris and irritants like dust, pollen, and makeup (including waterproof mascara). Ophthalmologist- and dermatologist-tested, the wipes feature eight moisturizers to hydrate the eye area, a cooling agent, and gentle cleanser from coconut and fruit sugars to sweep away debris. All brought to you by the number one trusted eye drop brand.

Cleanser & Scrub Prestige
Shiseido Future Solution LX Extra Rich Cleansing Foam

What’s innovative about it?
It’s a luxurious cleanser for all skin types that contains sophora root extract for anti-bacterial benefits and wild rose extract for added moisture and hydration. Shiseido discovered that Serpin B3 exists in the skin and accelerates skin damage and then developed Skingenecell 1P, which decreases the amount of Serpin B3 for a more healthy complexion.

Eye Treatment Mass
Olay Regenerist Anti-Aging Eye Roller

What’s innovative about it?
It’s a concentrated anti-aging treatment that fights the signs of aging in the eye area, providing dramatic results in just 30 seconds. The product features a pen-shaped applicator with three precision micro-rollers that gently massage to immediately reduce puffiness and continue working to fight the appearance of fine lines and wrinkles in the delicate eye area.

Eye Treatment Prestige
Shiseido Benefiance NutriPerfect Eye Serum

What’s innovative about it?
The benefit of this product is that it improves skin firmness around the eyes and diminishes the appearance of deep wrinkles and crow’s feet with a formula that promotes collagen production to combat sagging and elasticity. An evident improvement after only three weeks of use!

Moisturizer Mass
Garnier Nutritioniste Skin Renew Awakening Face Massager

What’s innovative about it?
The stimulating effect of the formula, which contains caffeine, helps correct the signs of aging while keeping skin hydrated. Energizing effects from grape polyphenols, a powerful antioxidant, and vitamin C, promote even-toned skin. Features the stimulating massage action of the exclusive rolling applicator.

Moisturizer Prestige
Shiseido Future Solution Total Regenerating Cream