Fashion's Night Out to be subject of primetime television special
Maybe you’ve heard about Fashion’s Night Out, a worldwide initiative to celebrate fashion and support local economies. It was launched in 2009 by Vogue, the Council of Fashion Designers of America and NYC & Company in response to the global economic downturn. It was wildly successful.
Now CBS has announced that the making of “Fashion’s Night Out 2010” will be the subject of a one-hour primetime special to be broadcast Sept. 14.
The upcoming CBS special will focus on year two of Fashion’s Night Out, to be held on September 10, 2010, taking viewers behind the scenes during months of intense planning and preparation as well as tracking the night itself as it unfolds across the globe. Cameras will follow celebrities, designers, editors and retailers as they prepare for one of the most anticipated events of the year, providing a unique view of the creative and logistical work that goes into coordinating an event of this scale. Looking beyond the glamour to the real-life implications at stake, the show will focus on individuals working in all parts of the industry, from salespeople to design staff, for whom the vibrancy of the fashion business is a question of economic survival.
“While New York City is the epicenter of this event,” says CBS executive producer Susan Zirinsky, “cities all over the world took the baton last year and ran with it, and 2010 promises to be even bigger. The message is clear: responsible spending can breathe new life into the economy, and that means jobs. Fashion’s Night Out is a self-styled stimulus package by the fashion industry that has ignited a global movement.”
For one night last September in 13 cities around the world, designers, celebrities, movie stars, models and fashion editors staged exciting, one-of-a-kind events and performances in stores open after-hours to the public. In New York City alone, over 800 participating stores across the five boroughs fêted thousands of shoppers. Sarah Jessica Parker and Bette Midler sang standards with Oscar de la Renta; Mary Kate and Ashley Olsen tended bar at an uptown fashion emporium; and Sienna Miller hosted a party at a downtown boutique. Retailers saw a surge of new shoppers and increased sales, customers relished the street party atmosphere and the fashion industry experienced a much-needed lift.
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