Lancome celebrates scientific reseach with "Genes Day"
On this day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital in Memphis, Tenn.
Lancôme has pledged to donate a minimum of $100,000 to St. Jude.
Launched last year, Génifique boosts tone, texture and luminosity within just seven days. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts and supermodel Veronica Webb.
The suggested retail prices for Génifique Youth Activating Concentrate are $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. The $7 donation will be made for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com on Oct. 22.
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