Guess who’s coming to Kohl’s?
Jennifer Lopez and Marc Anthony announced plans for respective clothing lines at the chain. Going to Kohl’s seemed an easy choice.
“One of the exciting things about it is that they wanted something new,” Lopez, 41, told Usmagazine.com. “They need other things that are a different style, a different sensibility and that’s why they came to us.”
Apparel and accessories are the focus now, but the husband and wife aren’t ruling out home goods in the future.
Lopez’s collection will feature sportswear, dresses, sleepwear, bags, jewelry and shoes. Anthony’s will include sportswear, dress shirts, suit separates, sports coats, neckwear, accessories and shoes.
“It is stuff that we would actually pick up and wear,” said Anthony, 42,. ”It’s an amazing collection.”
The merchandise is expected to be in Kohl’s stores in fall 2011.
Kohl’s has been upping its fashion quotient for the past few years with collections by Lauren Conrad and Vera Wang.