Rumer Willis to star in Badgley Mischka spring ad campaign


Posted December 17, 2010 by Linda Miller Comment on this article Leave a comment
Mark Badgley and James Mischka of Badgley Mischka style Rumer Willis on the set of their Spring 2011 multi-media marketing campaign.
Mark Badgley and James Mischka of Badgley Mischka style Rumer Willis on the set of their Spring 2011 multi-media marketing campaign.

NEW YORK (AP) — Rumer Willis, the eldest daughter of Demi Moore and Bruce Willis, is turning her years growing up in front of the camera into career experience: Fashion house Badgley Mischka is choosing her as its newest spokesmodel.

Parent company Iconix Brand Group said Thursday that the 22-year-old will star in the spring ad campaigns for the high-end Badgley Mischka collection, the contemporary Mark & James label, footwear, handbags and swimwear.

Willis is known for an edgy style. Designers Mark Badgley and James Mischka describe her as “glamorous, youthful and fun.”

Previous models for the celebrity-heavy brand include Mary-Kate and Ashley Olsen, Sharon Stone and Eva Longoria.





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Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup...

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