Lands' End introduces 4-piece bikini
It’s the newest thing at Lands’ End. The SwimMates concept starts with a two-piece bikini as the foundation and then offers layering swim pieces including a cami, swim shorts or swim skirt. A bikini might be just the look when walking on the beach, but layering on a swim cami or skirt might be better for a neighborhood pool party. What’s more, you can swim in all the pieces.
“SwimMates is truly a unique approach to swimwear that has been missing from the swim category. Not since the introduction of the tankini has there been a new swim concept like SwimMates that will change the way women wear swimsuits,” said Erin McCormick, swimwear merchandise manager, Lands’ End. “This new collection of swim separates offers the chance to create individual looks while also choosing the amount of coverage.”
McCormick believes SwimMates is for women who want to wear a bikini, but maybe not for all situations. The added layers allow for a new swim look and level of comfort without changing swimsuits throughout the day.
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