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Fashion Matters


Toms and Jonathan Adler collaborate on sunglasses

Linda Miller Published: May 3, 2013

Toms, the Los Angeles-based accessories brand with a philanthropic commitment, has teamed with Jonathan Adler on a collection of sunglasses.

Tom already has a collection of sunglasses, so this will be a complement to what’s already available. Toms reached out to Adler last year because they “love his irreverent and whimsical approach,” founder Blake Mycoskie told WWD.

The unisex collection includes three silhouettes — the Lobamba, Marco and Memphis — in variations of red, white and blue, as well as four eyewear cases. Each frame comes emblazoned with the motto “our glasses make you look smarter” on the inner temple — and is accompanied by an embroidered eyewear case featuring a colorful needlepoint design by Adler.

The collection will retail for $169 to $179, with the stand-alone case retailing for $42, at the Toms flagship in Venice, Calif., and Jonathan Adler stores in Miami, Los Angeles, San Francisco, Austin and London in June.

Holding to its One for One program, Toms will help to give sight to someone in need with every eyewear purchase.