JC Penney is calling in a fashion expert. With sagging sales and customers who aren’t quite as thrilled with the department store’s new vision, Penney’s has reached out to Nina Garcia, fashion director of Marie Claire magazine, author and judge of “Project Runway” for help.
Garcia is Penney’s new style voice and fashion collection curator.
“Known for her discerning eye, Nina is a tremendous addition to our team. We look forward to leveraging her global fashion expertise as we provide our customers with attainable style advice and ideas,” said Liz Sweney, chief merchant of jcpenney. “Nina’s creative involvement as a jcpenney style ambassador will help our customers look and live better every day.”
In her new role, Garcia will work closely with jcpenney’s merchandise and design teams to offer trend direction and insight into the company’s exclusive apparel collections. Customers will be able to follow Garcia’s style advice through social media chats and in-store activations.
“Fashion and personal style are always evolving, and I’m excited to collaborate on a variety of amazing projects with the incredible team at jcpenney,” Garcia said.